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A New Decade of Possibility

 

Be the first to know. Pre-register and join us to celebrate the launch of Interbrand’s Best Global Brands 2020.

REGISTER HERE

Tune in live for the Interbrand production: Business Unusual

Business Unusual is a documentary film that gives viewers an inside look at how radically the world of business and brand has changed — seemingly overnight.

Told through the lens of the world’s leading brands and business commentators, and directed by Emmy-Award winning Flicker Filmworks, Business Unusual explores how companies are impacting the COVID pandemic, the growing social, environmental and racial justice movements, and the world's accelerated technological innovations to chart a course forward in this brave new world.

What if 2020 wasn’t “unprecedented”? The Decade of Possibility starts now. Join us for the reveal at Best Global Brands.

 

Best Global Brands: The Americas Perspective

October 20th at 1pm ET  //  7pm CET  //  2am JST (Oct. 21st)

*Registration for this event has closed, but check back soon for the on-demand video.

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Shantanu Narayen

Chairman, President and Chief Executive Officer
 
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Michael Sneed

EVP, Global Corporate Affairs & Chief Communication Officer

  
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Alicia Tillman

Chief Marketing Officer
 
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Charles Trevail

Global Chief Executive Officer
  
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Penny Baldwin

SVP, Chief Marketing Officer

 
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Manfredi Ricca

Global Chief Strategy Officer

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Daniel Binns

Chief Executive Officer,
New York

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Dan Schulman

President & Chief Executive Officer

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Liz Urheim

VP, Chief Marketing Officer of IBM Cloud Automation

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Brian Danfield

VP, 5G Commercialization

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Jeremy Skule

EVP, Chief Marketing Officer

  
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Jessica DeVlieger

President, Americas

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Robert Triefus

EVP, Brand & Customer Engagement

  
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Rebecca Robins

Global Chief Learning and Culture Officer

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Best Global Brands: The Asian Perspective

October 27th at 3am ET // 8am CET // 4pm JST

*Registration for this event has closed, but check back soon for the on-demand video.

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Steve Ryoji Yamada

Director, Olympic & Paralympic Office, Global Brand Strategy Division

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Florentijn Diepeveen

Global Creative Director

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Barbara Navarro

Head of Google Cloud, APAC

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Richa Arora

President, Packaged Foods, India

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Uzin Hwang

Chief Creative Officer, Seoul

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Andrew Garrihy

Global Chief Brand Officer

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Jeremy Skule

EVP, Chief Marketing Officer

  
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Charlotte Burgess

Executive Director, Growth & Synergy

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Frederique Covington

SVP, Head of Marketing & Cross Border, Asia Pacific

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Paola Norambuena

Chief Strategy Officer, Australia

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Speaker-frame-Jihun-Moon

Jihun Moon

Chief Executive Officer, Seoul

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Gonzalo Brujó

Global Chief Growth Officer

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Gordon Watson

Chief Executive Officer, Asia

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Sumit Virmani

Chief Marketing Officer

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Bernd Koerber

Senior Vice President

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Ashish Mishra

Managing Director, India

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Masahito Namiki

Chief Executive Officer, Tokyo

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Best Global Brands: The European and Middle Eastern Perspective

November 4th at 9am ET // 3pm CET // 11pm JST

Speaker-frame-ALLIANZ

Serge Raffard

Group Strategy, Marketing, Distribution Officer

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Speaker-frame-Volkswagen

Stefan Büscher

Head of Brand and Marketing Strategy, Volkswagen Group

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Speaker-frame-Santander

Enrique Arribas

Chief Marketing Officer

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Nina Oswald

Managing Director, Central & Eastern Europe
  
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Stephan Gans

SVP, Chief Insights and Analytics Officer

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Stephanie Buscemi

Chief Marketing Officer

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Angel Sáenz de Cenzano

Country Manager, Spain & Portugal

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Nancy Villanueva

Chief Executive Officer, Iberia & Middle East


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Speaker-frame-MASTERCARD

Raja Rajamannar

President, Healthcare Business and Chief Marketing & Communications Officer

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Charlotte Burgess

Executive Director, Growth & Synergy

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Phillippa Leighton Jones

Managing Editor

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Andy Payne

Global Chief Creative Officer

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Adam Kostyál

SVP, Head of European Listings

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Pre-register below and join us to celebrate the launch of Interbrand’s Best Global Brands 2020

The current economic and cultural environment is one of unprecedented speed and scale of change. And customers are changing too. From #MeToo to the coronavirus pandemic, from Black Lives Matter protests to seemingly endless political upheaval, what is relevant to a customer can change instantly and dramatically.

2020 marks the end of continuity as the default assumption, plunging us in a world in constant tension between fear and hope – an anxious world.

So how can brands help organizations build their business resilience and their customers’ hope as expectations morph into anxiety?

A thorough analysis of the new context throughout the course of this year has led us to evolve and focus the dimensions that makes brands thrive in an anxious world, building business resilience and customer hope.

During this event you will:

  • Learn which brands have been named the top 100 Best Global Brands in 2020
  • Explore how customer sentiment and emotion is changing – and what this means for the ways brands are built
  • Discover how brand strength factors evolve in the context of a constantly shifting landscape
  • Engage with many of the world’s most successful brand leaders – explore how they are building brand resilience during these moments of change